Workflows & Site Maps

I've developed hundreds of workflows and site maps to help project teams understand how a new feature will work and how it fits into the the overall application hierarchy.

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This is a high level workflow for the Hoover's Lead Builder product. Lead Builder is a pay-per-use tool that allows sales and marketing teams to cultivate lead lists based on over 125 criteria.

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This screenshot is part of a larger Product & Services mapping excersise for Hoover's. It was used to illustrate the various paths a user can take when trying to select the right product for their individual needs.

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User workflow detailing the workflow paths that nonregistered "guest" users can go through as part of the buying process for Hoover's reports.


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This site map illustrates the new hierarchy that I developed as part of the next generation of the Hoover's company profiles. The goal of this project was to create a more streamlined workflow viewing holistic information on a company while creating intuitive avenues for deeper analysis.


Wireframes

I've created low fidelity wireframes to help illustrate new tools and functionality in an effort to ensure everyone is on the same page before detailed mockups or product specifications are created.

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Above are a few wireframe examples from the Dunn & Bradstreet 360 Profile initiative. This initiative was to develop the next generation of Hoover's profiles for companies, industries, and people information. These wireframes were used as part of a presentation to the Senior Leadership of Hoover's in order to receive clearance and budget approval to continue to the next phase of the project.


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A few screens for the Phase 1 version of a MyEdu student profile. This feature allowed users to setup their own "LinkedIn" style profile as part of their transition from student to job seeker.


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These wires came from the Hoover's Company Family Tree project. This was an interactive tool that allowed users to explore a company's family tree and allowed users to view the relationship between companies.